This video was part of a complex marketing strategy for the limited edition beer bottle makeover of Cruzcampo made by Ogilvy.
The campaign was part of the elections in Catalonia, for which it was a risky move for the brand. The video tells a little about the history of the image change, showing the audience as the main participant.
Maite Manterola edited the material exposed beneath.Ogilvy audiovisual content, made for Cruzcampo
