The video was part of a marketing campaign for Ford in 2018, it was a project for the launch of the Ford Focus.
For the brand, it was important to connect with a young adult audience so the video had to be playful, enjoyable, exciting, and young. In this search, we gave some rhythm to combine the action of the car with the movement of the music. They were very happy with the results because the video accomplished the goals.
We end with a playful video that brings the public emotion and lets them the desire to watch what will happen next and implicate them in the experience of a Ford Focus.
Maite Manterola edited the material exposed beneath.Video owned by Ogilvy, made for Ford
